ENTERPRISE
About Us
Casarovea is a perfect blend of skilled craftsmanship, entrepreneurial drive and international vision, bringing the best of Italian textile expertise to the modern hospitality industry.
Our collections of bed linen, bath/SPA linen and table linen – with bespoke embroidery detailing – are the perfect expression of your style and identity, creating an authentic welcoming environment.
At Casarovea, we carefully balance tradition and innovation, which is why we are partner of choice for the global hospitality industry.
Our history
The Rovea family has interwoven textiles and hospitality since 1976, starting with our founder, Gelmino, and continued today by his children, Stefania and Andrea. With Parotex, we developed strong roots in the textile industry; with Casarovea we chose to look further, creating a brand dedicated to the global luxury hospitality industry.
Today, we partner with major hotels and the world’s most prestigious chains to provide collections that combine technical ability and sartorial skill with our knack for interpreting the identity of each space and creating an authentic sense of hospitality.
Our know-how
Our collections of bed, bath, SPA and table linen are designed to be comfortable, stylish and unique, transforming hospitality into a slice of everyday luxury. What sets us apart is our bespoke tailoring service: embroidery, logos, exclusive designs and tailor-made product variants to make every item unique and unmistakeable.
This skill is combined with our production speed, meaning we can deliver even the most complex projects on time and in line with our strict standards.
Manufacturing
and quality
Our excellent product quality is due to our total control over the textile supply chain, from selection of the fibres to the final product.
Most of our production takes place in Italy, where careful craftsmanship is blended with cutting-edge technology. We only work with high-quality, OEKO-TEX-certified cotton and linen, combined with Indanthrene dyes to guarantee durability during industrial laundering, and all our processes comply with REACH regulations.
Every step – weaving, dyeing, manufacturing – undergoes rigorous checks, and every item is cut piece by piece and hand finished with straight thread, for more stability and durability, and long-lasting quality that can be felt.
Tradition, innovation and responsible luxury
Every Casarovea creation combines refined craftsmanship with the most advanced textile technologies, to guarantee efficiency, precision and consistent quality.
For us, luxury is not just a question of aesthetics, it is found in attention to detail, workers’ well-being and environmental responsibility.
In 2024, we installed solar panels on our site, which provide approximately half of the energy we use. At the same time, we are constantly investing in cutting-edge technology and machinery to make our manufacturing flows increasingly efficient and sustainable. This reflects our commitment to the environment, but also to our product quality and the rights of the people who work with us, because for us, modern luxury is built on responsibility, innovation and attention to detail.
Certifications and responsibility
Casarovea is committed to responsible, transparent manufacturing practices. The major international certifications we hold show the quality, safety and sustainability of our entire supply chain. These certifications demonstrate that we respect people and the environment, without compromising on our trademark refinement.
In 2024, Casarovea by Parotex received the prestigious EcoVadis Gold Medal — an honor awarded to only 5% of evaluated companies — which was renewed in September 2025. We also hold ISO 9001 and ISO 14001 certifications for our effective quality management processes and compliance with environmental standards.
We also take great care with the raw materials we use: OEKO-TEX® Standard 100 guarantees that fabrics are safe, free from harmful substances and suitable to come into contact with skin.
Finally, GRS (Global Recycled Standard) certification guarantees our use of recycled materials, the traceability in our supply chain and our appropriate material handling processes.